Website Banner Advertising
Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.
This text comes from "How Stuff Works" What is a Banner Ad?
For more information about advertising on the San Marcos Area Chamber of Commerce website, contact Eric Bonar, or click here to download the Banner Ad Contract (includes pricing information)



