CVB Board of Directors
Chair
Michelle Carswell, Tanger Outlet Mall Manager
Vice Chair
Mark Hendricks, Texas State University-San Marcos
Treasurer
Tom Pugh, San Marcos Hotels
CVB Director
Rebecca Ybarra-Ramirez
Board Member
William Ford, Parks & Recreation Staff
Celena McGuill, Prime Outlets-San Marcos Marketing Manager
Robert Mooney, Heritage Association/Museums
Jamie Shy, Downtown Association/Main Street
Larry Teis, Texas State Athletics
Chris Jones, San Marcos Council Member
Tom Pugh, San Marcos Hotels
Richard Weik, San Marcos Hotels
Jason Byrd, Beverage/Food Establishment
Lorena Garcia, Prime Outlets-San Marcos
Ex-Officio Member
Amy Madison, EDSM Director
Richard Garza, San Marcos Hispanic Chamber Director
Michael Heintze, San Marcos Chamber Vice-Chair
Phyllis Snodgrass, San M arcos Chamber President
Rick Menchaca, San Marcos City Manager
Dan Roy, San Marcos Chamber Chair
Stephaine Garcia, Assistant to the City Manager
Mission Statement
The mission of the San Marcos Convention and Visitor Bureau is to promote San Marcos as a year-round travel destination, positioning San Marcos within the Texas tourism industry and convention industry, attractive to both family and business travelers.
Council Goals
- Allocate hotel/motel tax revenues to conduct programs and projects that effectively promote San Marcos as a destination and attract visitors to stay overnight.
- Develop partnerships between local attractions, special events and businesses to maximize cross-marketing of off-season destination packages
- Operate I-35 Tourist Information Center seven days a week to provide information, encourage increased occupancy in local lodging facilities, and exposure to local attractions, restaurants, and businesses
- Provide support services and hospitality for conventions, meetings, and special events
- Publish brochures and maps to promote San Marcos accommodations, attractions, entertainment, dining, shopping, history, special events, and points of interest
- Follow through with consultant hired in 2008 to develop Tourism Development Strategy for San Marcos
